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Bing Ads Microsoft Advertising · Bing Ads

Stop click fraud on Bing Ads

ProtectAds monitors your Microsoft Advertising traffic in real time, blocks fake clicks from bots, competitors and click farms, and automatically excludes the offending IPs from your Bing Ads campaigns.

  • Real-time detection
  • Automatic IP exclusions
  • Higher-tier plans
Blocked Bing Ads IPs in ProtectAds
Bing Ads traffic blocked, in real time
Why it matters

Bing Ads attracts invalid traffic too

Any paid-search network attracts invalid traffic. Pixalate’s Q1 2025 benchmarks found 19% of desktop web ad clicks in North America were invalid, while Juniper Research estimated ~22% of digital ad spend (about $84 billion) was lost to fraud in 2023 — projected to reach ~$172 billion by 2028. We bring the same rigorous protection we apply to Google Ads to Microsoft Advertising too. Pixalate, Juniper Research.

How we detect fraud

The same rigorous detection, on Microsoft Advertising

Bots & headless browsers

Automated traffic and headless browsers generating fake clicks.

Competitor clicks

Repeated click patterns that point to a competitor.

Duplicate clicks

Repeated clicks from the same source in a short window.

Subnet & IP range

Blocks sources that rotate between IP addresses.

User-agent & device

Exposes spoofed signatures.

Real-time monitoring

Every click is scored the moment it happens.

Microsoft Advertising

Clear reporting for your Bing traffic

See exactly what was blocked, per campaign, with the same transparency as Google Ads.

Blocked Bing Ads IPs
Blocked IP addresses on Bing Ads
Bing Ads campaigns in ProtectAds
Fraud per Bing Ads campaign
1

Detect

The script scores every Bing Ads click in real time.

2

Exclude

Fraudulent IPs are added automatically to your campaign exclusions.

3

Report

Every block is logged and explained in your dashboard.

ProtectAds vs. native Bing Ads protection

  ProtectAds Bing Ads
Real-time invalid-click detection Basic
Automatic IP exclusions you control
Custom detection rules
Per-campaign reports & evidence
Bot & headless browser detection

Frequently asked questions

Does ProtectAds work with Microsoft Advertising / Bing Ads?
Yes. ProtectAds monitors traffic coming from Bing Ads, detects invalid clicks in real time and automatically adds fraudulent IP addresses to your exclusion list. Bing Ads protection is available on higher-tier plans.
Which plan includes Bing Ads protection?
Microsoft Advertising protection is available on higher-tier plans. The exact details are shown on the pricing page.
How are invalid clicks blocked on Bing?
A lightweight script scores every click against dozens of signals (IP, subnet, user agent, behaviour). When traffic is fraudulent, the IPs are automatically added to your Bing Ads campaign exclusions, and every block is logged in your dashboard.
Do I use the same script as for Google Ads?
Yes. The same lightweight script monitors your site traffic regardless of which platform the click comes from, and ProtectAds attributes and protects Bing Ads traffic separately.

Protect your Bing Ads budget too

Add Microsoft Advertising protection and keep your spend on real visitors.