Research shows over 20% of all PPC traffic on Google Ads is fraudulent — costing advertisers an estimated $100 billion+ globally each year.
Protect Ads is the perfect tool that protects your business from PPC fraud and keeps your ad spending going to real, valuable customers.
We provide a simple dashboard that allows you to monitor your ads and block any suspicious activity automatically. Plus, our advanced algorithms detect and block bots before they can click on your ads. With Protect Ads, you can rest assured that your ads are safe from bots.
Performance First
While other click fraud tools bloat your pages with heavy scripts, our detection engine runs in under 1 KB — over 100x smaller than the industry average. Your visitors won't notice it. Your page speed scores will thank you.
< 1 KB
Total script footprint
Asynchronous loading — never blocks page render
Zero impact on Core Web Vitals scores
Full fraud detection in just 337 bytes of code
Why use Protect Ads
Benefits
Advanced algorithms
Benefit from our advanced algorithms that detect and block bots quickly and efficiently.
Only authentic clicks
Ensure that your ad spend is going towards valuable, authentic clicks.
Block fraudulent clicks
Block fraudulent clicks before they cost you money.
Build clean custom audiences
Build clean custom audiences and retarget them without spending money on bots.
Protect your business
Protect your business from click farms, bot traffic, and other forms of PPC fraud.
Enjoy peace of mind
Enjoy peace of mind knowing that your ads are protected. 24/7 customer support.
Who are we blocking?
At least 40% of internet traffic is not generated by humans, but rather by bots. These bots have no intention of making a purchase on your website and will only end up wasting your ad budget.
Click fraud operations are often employed to increase the number of clicks on search engine results and social media channels.
A fake click is a type of click that is generated through fraudulent or malicious means. This includes clicking on ads multiple times, clicking on ads from the same IP address, or using automated scripts to generate clicks.
Clean your PMax traffic with account-level IP exclusions. Block fraudulent clicks across Performance Max, Search, Display, Shopping and YouTube campaigns — all in one place.
Start Free Trial
Available on Pro & Enterprise
Microsoft Advertising (Bing Ads) Protection
Extend your click fraud defense to Bing, Yahoo, and the Microsoft Audience Network. Protect Ads detects bots, blocks fraudulent IPs at the campaign level, and keeps your Microsoft Advertising budget focused on real customers — using the same multi-layered detection engine trusted on Google Ads.
What's new
Advanced Protection Features
Our latest detection technologies go beyond basic IP blocking. Powered by real-time analysis and machine learning signals, these features detect sophisticated fraud that traditional tools miss.
Detects automated browsers like Puppeteer, Playwright, and Selenium that mimic real users. Identifies missing plugins, zero screen dimensions, and navigator.webdriver flags to stop bot traffic before it costs you money.
Analyzes browser signatures for impossible combinations, outdated versions, and automation tool fingerprints. Catches spoofed User-Agents and non-human traffic patterns that basic filters miss entirely.
Prevents the same ad click from being counted twice by tracking Google Click IDs in real time. Blocks replay attacks and click injection attempts that recycle identifiers to drain your budget.
Instantly detects and blocks IPs that exceed your click thresholds using Redis sliding-window counters. Provides zero-delay protection against burst attacks.
Detects coordinated click farm attacks from multiple IPs in the same /24 network range. When too many distinct IPs from one subnet target your ads, the entire block is flagged automatically.
Identifies competitor monitoring patterns including suspicious referrers from ad-intelligence tools, missing referrers on paid traffic, and repeated low-engagement visits from the same source.
See how Protect Ads compares
Google and Bing provide basic click filtering — but leave critical gaps that cost advertisers thousands every month.
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Google Ads
Default protection
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Bing Ads
Default protection
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| 🛡 Detection & Blocking | |||
| Invalid click filtering Automated detection of fraudulent click patterns |
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Basic | Basic |
| Real-time IP blocking Instantly block threats before they waste your budget |
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| VPN / Proxy / Tor blocking Detect users hiding behind anonymization tools |
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| Bot & automation detection Catch headless browsers, click bots & automation tools |
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Basic | Basic |
| Custom fraud rules & thresholds Set your own click limits and blocking criteria |
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| 🎯 Campaign Coverage | |||
| Search campaign protection Automated IP exclusions applied to your Search campaigns |
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Manual | Manual |
| Performance Max (PMax) protection Account-level exclusions that cover PMax campaigns — impossible with Google alone |
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N/A |
| Display, Shopping & YouTube Full protection across all campaign types in your account |
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Limited | Limited |
| Automatic IP exclusion sync Blocked IPs synced to your ad accounts automatically |
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| Account-level IP exclusions A single exclusion list that protects every campaign at once |
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| 📊 Insights & Reporting | |||
| Fraud analytics per campaign Detailed fraud insights broken down by individual campaign |
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| Evidence reports for refunds Export fraud evidence to request ad credits from Google |
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| Competitor click detection Identify and block suspicious competitor activity on your ads |
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Fully connected to your platform
Integration
Protect Ads works with any platform, so you can protect your ads no matter where they are. Installing takes just a few minutes, so you can start saving money on your Google Ads right away.
Get Started With Protect Ads
Built for Agencies
Agency Module
Manage all your clients' ad protection from a single dashboard. Our agency module is designed for marketing agencies that need to monitor and protect multiple client accounts efficiently.
Start Your Agency Account
Manage all client accounts from one unified interface. Switch between clients instantly without logging in and out.
Our algorithms detect fraud patterns across all your client accounts, providing enhanced protection through shared intelligence.
Add and remove client accounts with ease. Each client gets their own isolated tracking and reporting.
Scale Without Limits
Multi-Domain Compatible
Protect all your domains under a single account. Whether you run one website or hundreds, ProtectAds scales with your business.
Connect multiple domains to your account and manage them all from one place. No need for separate subscriptions.
Each domain gets its own tracking code and independent analytics. Monitor performance per domain with granular insights.
Fraud intelligence is shared across all your domains. When a bot is detected on one domain, it's blocked everywhere.
Everything you need to know about protecting your ad budget from click fraud.
Latest from our blog
Protect Ads extends its real-time click fraud detection and IP blocking to Microsoft Advertising (Bing Ads). Learn how our new Bing integration detects bots, blocks fraudulent IPs at the campaign level, and keeps your Microsoft Advertising budget focused on real customers.
Read more
Discover why filtering invalid clicks with Protect Ads dramatically improves your remarketing lists, custom audiences, and lookalike models — leading to higher conversion rates, better ROAS, and more effective Google Ads campaigns.
Read more
Essential click fraud statistics for PPC advertisers: estimated global losses, the share of invalid traffic in Google Ads, average monthly waste per advertiser, and why these numbers make click fraud protection a must-have investment.
Read more
Partner Program
Become a Protect Ads partner and earn recurring commissions for every client you bring. Share your unique referral link and get paid after your referrals complete two paid months.
Become an Affiliate
Register for free and get approved within 24 hours.
Get your unique referral link and share it with your audience.
Your referrals sign up and subscribe to Protect Ads.
Earn commissions after two successful paid months.
Generous flat-fee or percentage-based rewards.
Timely payouts you can count on, every time.
Real-time dashboard for referrals and earnings.
Build a lasting revenue stream with a trusted product.
About us
We are a team of senior specialists based in Europe, with proven track records in high-quality software delivery and expertise spanning multiple engineering disciplines. Our longstanding focus on security and artificial intelligence, backed by years of hands-on experience, underpins the technology that enables businesses worldwide to protect their advertising from fraud and block malicious bots.
We bring together experts in software engineering, security, and machine learning who have built a platform and algorithms that let you easily monitor, detect, and block malicious bots from stealing your ad budget. Our solutions are trusted by companies around the world.
We are committed to delivering the best possible service to our customers. Our team is dedicated to developing innovative, reliable solutions that help businesses protect their advertising spend and grow with confidence.
Let's get in touch
