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Click fraud protection · Google & Bing Ads

Stop Click Fraud, Save Your Budget & Protect Your Ads.

ProtectAds Shield

Advertisers waste an estimated 15–30% of their PPC budget on fraudulent clicks. ProtectAds blocks bots, competitors and click farms on Google & Bing Ads in real time — so your budget reaches real customers.

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  • Real-time detection & blocking
  • < 1 KB tracking script
  • Google Ads + Microsoft (Bing) Ads
  • 100% EU infrastructure
ProtectAds Dashboard
Are you tired of losing money

to pay-per-click fraud on Google Ads?

Protect Ads is the perfect tool that protects your business from PPC fraud and keeps your ad spending going to real, valuable customers.

We provide a simple dashboard that allows you to monitor your ads and block any suspicious activity automatically. Plus, our advanced algorithms detect and block bots before they can click on your ads. With Protect Ads, you can rest assured that your ads are safe from bots.

Performance First

The Lightest Tracking Script in the Industry

While other click fraud tools bloat your pages with heavy scripts, our detection engine runs in under 1 KB — over 100x smaller than the industry average. Your visitors won't notice it. Your page speed scores will thank you.

< 1 KB

Total script footprint

Protect Ads < 1 KB
Industry Average 50–100 KB

Asynchronous loading — never blocks page render

Zero impact on Core Web Vitals scores

Full fraud detection in under 400 bytes of code

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Why use Protect Ads

Benefits

Advanced algorithms

Benefit from our advanced algorithms that detect and block bots quickly and efficiently.

Only authentic clicks

Ensure that your ad spend is going towards valuable, authentic clicks.

Block fraudulent clicks

Block fraudulent clicks before they cost you money.

Build clean custom audiences

Build clean custom audiences and retarget them without spending money on bots.

Protect your business

Protect your business from click farms, bot traffic, and other forms of PPC fraud.

Enjoy peace of mind

Enjoy peace of mind knowing that your ads are protected. 24/7 customer support.

Who are we blocking?

Bots

At least 40% of internet traffic is not generated by humans, but rather by bots. These bots have no intention of making a purchase on your website and will only end up wasting your ad budget.

Click Farm (spiders/crawlers)

Click fraud operations are often employed to increase the number of clicks on search engine results and social media channels.

Fake clicks

A fake click is a type of click that is generated through fraudulent or malicious means. This includes clicking on ads multiple times, clicking on ads from the same IP address, or using automated scripts to generate clicks.

Get Started With Protect Ads
New Feature

Performance Max Protection

Clean your PMax traffic with account-level IP exclusions. Block fraudulent clicks across Performance Max, Search, Display, Shopping and YouTube campaigns — all in one place.

Start Free Trial Available on Pro & Enterprise
Now Available Available on Pro & Enterprise

Microsoft Advertising (Bing Ads) Protection

Extend your click fraud defense to Bing, Yahoo, and the Microsoft Audience Network. Protect Ads detects bots, blocks fraudulent IPs at the campaign level, and keeps your Microsoft Advertising budget focused on real customers — using the same multi-layered detection engine trusted on Google Ads.

Same multi-layered fraud detection engine
Campaign-level IP blocking via Microsoft API
Smart exclusion management (100 IPs per campaign)
Unified dashboard for Google & Bing
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Bing
What's new

Advanced Protection Features

Our latest detection technologies go beyond basic IP blocking. Powered by real-time analysis and machine learning signals, these features detect sophisticated fraud that traditional tools miss.

Headless Browser Detection

Detects automated browsers like Puppeteer, Playwright, and Selenium that mimic real users. Identifies missing plugins, zero screen dimensions, and navigator.webdriver flags to stop bot traffic before it costs you money.

User-Agent Anomaly Detection

Analyzes browser signatures for impossible combinations, outdated versions, and automation tool fingerprints. Catches spoofed User-Agents and non-human traffic patterns that basic filters miss entirely.

Duplicate Click Suppression

Prevents the same ad click from being counted twice by tracking Google Click IDs in real time. Blocks replay attacks and click injection attempts that recycle identifiers to drain your budget.

Real-Time Rate Detection

Instantly detects and blocks IPs that exceed your click thresholds using Redis sliding-window counters. Provides zero-delay protection against burst attacks.

Subnet Cluster Detection

Detects coordinated click farm attacks from multiple IPs in the same /24 network range. When too many distinct IPs from one subnet target your ads, the entire block is flagged automatically.

Competitor Traffic Detection

Identifies competitor monitoring patterns including suspicious referrers from ad-intelligence tools, missing referrers on paid traffic, and repeated low-engagement visits from the same source.

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See how Protect Ads compares

Google and Bing provide basic click filtering — but leave critical gaps that cost advertisers thousands every month.

Google Ads Google Ads Default protection Bing Ads Bing Ads Default protection
🛡 Detection & Blocking
Invalid click filtering Automated detection of fraudulent click patterns Basic Basic
Real-time IP blocking Instantly block threats before they waste your budget
VPN / Proxy / Tor blocking Detect users hiding behind anonymization tools
Bot & automation detection Catch headless browsers, click bots & automation tools Basic Basic
Custom fraud rules & thresholds Set your own click limits and blocking criteria
🎯 Campaign Coverage
Search campaign protection Automated IP exclusions applied to your Search campaigns Manual Manual
Performance Max (PMax) protection Account-level exclusions that cover PMax campaigns — impossible with Google alone N/A
Display, Shopping & YouTube Full protection across all campaign types in your account Limited Limited
Automatic IP exclusion sync Blocked IPs synced to your ad accounts automatically
Account-level IP exclusions A single exclusion list that protects every campaign at once
📊 Insights & Reporting
Fraud analytics per campaign Detailed fraud insights broken down by individual campaign
Evidence reports for refunds Export fraud evidence to request ad credits from Google
Competitor click detection Identify and block suspicious competitor activity on your ads
Fully connected to your platform

Integration

Protect Ads works with any platform, so you can protect your ads no matter where they are. Installing takes just a few minutes, so you can start saving money on your Google Ads right away.

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Built for Agencies

Agency Module

Manage all your clients' ad protection from a single dashboard. Our agency module is designed for marketing agencies that need to monitor and protect multiple client accounts efficiently.

Start Your Agency Account

Centralized Dashboard

Manage all client accounts from one unified interface. Switch between clients instantly without logging in and out.

Cross-Client Fraud Detection

Our algorithms detect fraud patterns across all your client accounts, providing enhanced protection through shared intelligence.

Flexible Client Management

Add and remove client accounts with ease. Each client gets their own isolated tracking and reporting.

Frequently Asked Questions

Everything you need to know about protecting your ad budget from click fraud.

See all FAQs

Latest from our blog

How to Tell If Your Google Ads Are Being Hit by Click Fraud: 7 Warning Signs

Most advertisers do not discover click fraud — they feel it. The budget runs out early, the leads get flakier, and the numbers stop matching the business you actually win. But invalid traffic leaves fingerprints. Here are seven of the most reliable warning signs that your Google Ads campaigns are paying for clicks that were never going to convert, why each one is hard to catch by hand, and how ProtectAds turns those signals into evidence and automatic protection.

Read more

Why High-CPC Industries — Legal, Insurance, and Home Services — Are Prime Targets for Click Fraud

When a single Google Ads click can cost tens of euros, fraud stops being a rounding error and becomes a serious line item. Legal, insurance, financial, and home-services advertisers pay some of the highest costs per click anywhere — which is exactly why they attract the most invalid traffic. Learn why expensive keywords are magnets for click fraud, how it shows up as wasted spend and junk leads, and how ProtectAds protects high-value campaigns.

Read more

Where Your Google Ads Budget Quietly Disappears — And How to Stop the Leak

A large share of every Google Ads budget is lost not to weak ads or bad keywords, but to clicks that were never going to convert in the first place — bots, competitors, and invalid traffic you are billed for without ever seeing. Learn exactly where your money leaks, why it stays invisible in standard reports, and how ProtectAds turns that wasted spend back into reach for real customers.

Read more
View all articles

Partner Program

Earn with Protect Ads

Become a Protect Ads partner and earn recurring commissions for every client you bring. Share your unique referral link and get paid after your referrals complete two paid months.

Become an Affiliate
Protect Ads Affiliate

How It Works

1

Sign Up

Register for free and get approved within 24 hours.

2

Share Your Link

Get your unique referral link and share it with your audience.

3

Customers Subscribe

Your referrals sign up and subscribe to Protect Ads.

4

Get Paid

Earn commissions after two successful paid months.

Competitive Commission

Earn a generous 20% revenue share on every referral.

Reliable Payouts

Timely payouts you can count on, every time.

Transparent Tracking

Real-time dashboard for referrals and earnings.

Long-term Opportunity

Build a lasting revenue stream with a trusted product.

Learn more about the Affiliate Program →